About

About Personal Fears

Personal Fears is a jewelry and clothing brand born in Southern California and raised in New York City. We design and hand-assemble high-quality pieces that live at the intersection of street, punk, goth and internet cultures.

From our store and studio in the Lower East Side, we produce stainless steel and sterling silver jewelry that’s meant to be worn hard: waterproof, tarnish-proof, no plating, no fading. We also release limited runs of tees, fleece, hats, and curated vintage — all carefully designed / selected to complement the mood and movement of the brand.

We don't chase trends. We build objects with soul. Everything we do is about making things that matter — to you, to us, and to the people we grow with.

Our Ethos

• Real materials, real people. We use only solid stainless steel and sterling silver — no filler, no fast fashion.

• Everyday armor. Jewelry should be worn, not babied. These are objects made to survive life with you.

• Community over cool. We believe in honesty over hype and creating spaces for people who never felt like they fit in.

• Fear is fuel. Personal Fears is about owning what scares you, not running from it. We turn anxiety into art and vulnerability into strength.

The Founders

Personal Fears was founded by Tosh and Carmen, a married couple and creative team who live and work in NYC. Tosh handles the design + creative direction. Carmen brings the warmth by leading in-store energy, customer care, and public presence.

Together, they built Personal Fears from a late-night idea into a brand worn by people all over the world. They still run it like a family business: hands-on, purpose-driven, and always evolving.