PERSONAL FEARS FLAGSHIP STORE
- 85 LUDLOW ST, NYC -

The Personal Fears Flagship Store, located in the heart of the Lower East Side between Delancey and Broome, features a skateshop-inspired interior with ample space for the homies to kick it while you browse our huge selection of stainless steel and silver jewelry, apparel, and accessories. Jewelry designed, cast, and finished in New York City.

SHOP HOURS:

Monday: 12-8pm

Tuesday: 12-8pm

Wednesday: 12-8pm

Thursday: 12-8pm

Friday: 12-8pm

Saturday: 12-8pm

Sunday: 12-6pm

Get directions

"Best Silver Jewelry Store NYC"

Come see why your favorite Pro-Skaters, Musicians, Models and General Lurkers are hanging out in a lower east side jewelry store. Honestly it doesn't make much sense to us either, but its happening so we're just gonna roll with it I guess.

LOWER EAST SIDE JEWELRY

"If you’re into edgy, alternative fashion, you have to check out Personal Fears in the Lower East Side. I stumbled on this shop recently, and it’s seriously one of the coolest spots I’ve found in the city. They’ve got a killer selection of stainless steel and sterling silver jewelry that’s equal parts hardcore and wearable—think chunky molten rings, spiked chains, and pieces that feel like a mix of punk, goth, and skater vibes. It’s not just jewelry either; they’ve got some rad apparel and accessories that round out the whole cyber sigilism aesthetic.

What really sets it apart, though, is the vibe. It’s got this unpretentious energy that feels totally NYC, like you’re stepping into a space where everything’s designed for people who want to stand out. Plus, knowing that a lot of the jewelry is designed and finished right here in the city just makes it feel even more legit. If you’re ever in the Lower East Side, this spot is a must-visit for anyone who appreciates unique, quality pieces with a rebellious edge." -Letti K.